Workshop
Put your team's strategy to the test
A 90-minute facilitated simulation where your team navigates real strategic pressure together. Watch where alignment holds, where it fractures, and what your team actually does when the stakes feel real.
Book a CallEvery Other High-Stakes Field Has a Proving Ground.
Business Doesn't.
Engineers test bridges to destruction before anyone crosses them.
SpaceX fires rockets until they break — then fixes what failed.
The military war-games every operation before a single soldier deploys.
But business leaders? They build a strategy, align around a deck,
and hope it holds when reality pushes back.
Hope is not a strategy. Testing is.
What 90 Minutes in the Proving Ground Reveals
Align Your Team in 90 Minutes, Not 90 Days
Get your go-to-market teams and partners on the same page through immersive decision-making — not another slide deck.
Build Strategies Against Your Competitors
Act on real data and conflicting agendas, and spot the traps before they cost you.
Learn from Consequences, Not Catastrophe
Every choice reveals trade-offs you'd otherwise discover six months in. Make the expensive mistakes here instead.
Three Scenarios. Three Industries. One Question.
Each scenario drops your team into a boardroom at a strategic crossroads. Different worlds, same pressure: what do you actually do when the stakes feel real?
The Clarion Challenge
The Scenario
Clarion pays 34p of every £1 to Google. The CEO wants a less Google-dependent growth model in 90 days. You're the new CRO — how do you balance quick wins with structural transformation?
The Pressure
Incomplete data. Misaligned stakeholders. A provider threatening to leave your panel. A brand proposal stuck in review. Everything feels urgent because everything is.
What It Tests
Channel dependency, stakeholder alignment, balancing short-term revenue with long-term strategy.
The Ridgeline Pivot
The Scenario
Ridgeline Technologies is a $95M industrial sensor platform that's dominated predictive maintenance for a decade. But AWS just launched a competing module — at a fraction of the price. Your largest customer (22% of ARR) is evaluating options.
The Pressure
The board wants a pivot to AI-powered operations. Your engineering team was hired to build hardware integrations, not ML models. The Head of Product has a prototype. The CFO has doubts. You have 90 days.
What It Tests
Platform transitions under competitive pressure, build-vs-buy tension, managing board expectations while retaining talent.
The Kindred Question
The Scenario
Kindred is a $42M DTC wellness brand that grew 300% during lockdowns. Growth has flatlined. CAC tripled. Your hero product is being undercut by Amazon private label. Your community — 180K loyal members — is your moat, but you haven't monetized it beyond subscriptions.
The Pressure
Your Head of Community wants a peer coaching marketplace. Your CMO wants to double down on TikTok. Your investors want profitability by Q4, not experiments. You're the founder-CEO facing your first real downturn.
What It Tests
Post-growth recalibration, community-led vs. performance-led strategy, founder identity when the playbook stops working.
Your Next Big Decision Deserves a Proving Ground
Talk to Matthieu. 20 minutes. See what it looks like to test your strategy before you bet on it.
