Business wargaming for value creation
Play the deal before you sign it.
Your plan has been reviewed by everyone who agrees with it. Now play it against the rival, the lender and the management team that has to make it work.
Halyard, Brycewood's CRM platform
Halyard is a European CRM company Brycewood took private two years ago. €420M of recurring revenue, growth down from 22% to 4%, customers renewing on fewer seats as their own agents take over the work. Net leverage is 5.5x against a covenant of 6.25x.
Tandem, the AI-native rival taking Halyard's mid-market customers, went dark for two days during its customers' quarter close. Its last round was flat. Corvus Cloud has told investors it is shopping in Europe. Tandem's founder used to be a Halyard engineer. He has just written to you directly.
Not a case study. An engine.
Brycewood is one scenario. Behind it is an engine that builds the company, the people and the pressure around the decision you are actually facing.
A versatile engine, built around your decision
Industry, playbook, role and type of decision shape the scenario, so it closely matches the situation you operate in.
Analytics for everything
Every move is tracked and every decision mapped. Not happy with an outcome? Rewind to the decision that caused it and play it again.
Lifelike stakeholders
Each one has their own motivations and secrets. And yes, they can resign.
The world keeps moving
A new competitor, a new regulator, a technology shift, customers changing their minds, an offer nobody expected. The market does not wait for your plan.
Finances that add up
Every number is calculated by a financial model, never invented by a language model. Change a decision and the P&L moves with it.