For business leaders

Test your strategy against the market before the market does.

A business wargame puts your plan in front of rivals, key accounts and your own organisation, and shows what they do with it.

See TechCorp

When to run one

Before the decision is locked.

  1. Before a launch

    See how rivals and customers answer a new offer or market entry

  2. Before a price move

    Find out which accounts stay and who follows you

  3. When a rival moves

    Rehearse your answer to an acquisition, a new entrant or a price war

  4. Before a reorganisation

    Test who backs the change and who slows it down

Beyond the plan

Your plan says what you will do. A wargame shows what everyone else does.

Your plan answers

  • What do we launch, and when?
  • What will it cost?
  • What should it return?

A wargame answers

  • How does your largest rival respond?
  • Which accounts walk if the price moves?
  • Who inside the company slows it down?

Formats

Run it the way your team works.

Workshop

Your leadership team, one session before the plan goes to the board

Async

Every regional or country lead, each at their own pace

Education

A programme for your next general managers

Who takes partGeneral managersBusiness unit headsCommercial leadersLeadership teamsCompare formats

Run the strategy before you announce it.